<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-1405366121466928345</id><updated>2012-02-16T04:14:59.988-05:00</updated><title type='text'>Hiring a Writer or Ghostwriter</title><subtitle type='html'>A writer can gather information, organize it to fit its purpose, and customize the writing to meet your individual needs at any stage in the writing process. When you hire a writer, the writing that you just haven't had time to do can now finally become an accomplished goal.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>26</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-2463469493936239080</id><published>2012-02-06T11:31:00.002-05:00</published><updated>2012-02-06T11:31:33.464-05:00</updated><title type='text'>Writing a Sales Letter: Stress the Benefits</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt; 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mso-margin-top-alt: auto; mso-outline-level: 3;"&gt;&lt;b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 13.5pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;span style="font-size: small;"&gt;&lt;span&gt;What do you want from your salesletter? You want someone to make an appointment so you can show off your workor your widget, OR you want someone to buy your work or your widget. You wantyour customer to DO something. You want action.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;span style="font-size: small;"&gt;&lt;span&gt;The way to get the action you wantis to be persuasive. You have to motivate your client or potential client tomake a move and give you a call or pull out the checkbook. How do you do this?One word – benefits.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;span style="font-size: small;"&gt;&lt;span&gt;You persuade a client by explaining thebenefits of your product. Many people mistakenly describe their product inminute detail. We know the caliber, the color, the weight, etc. But what wereally want to know is this: What will it do for me? How will it improve mylife? What is my benefit?&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;span style="font-size: small;"&gt;&lt;span&gt;Let’s look at cars. Although a carcommercial may tell you about the car’s features, they are not really sellingcars. They might be selling tough – you are a tough man and can get a tough jobdone. They might be selling romance – you want a car that will make you sexy.They might be selling wealth – don’t you want a car that will make you feelrich?&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"&gt;&lt;span style="font-size: small;"&gt;I am awriter. I have 12 years of experience. I have written five books. If I sent youan email that told you these things, you’d think, “So what?” Instead, I need totell you what makes me valuable to you. I can make you an authority in yourfield by helping your write a book about your field. You will be seen as aguru. Gurus sell more product or service. Now you see my value, and if my salesletter is written correctly, you will want to contact me for furtherinformation about writing a book.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"&gt;&lt;span style="font-size: small;"&gt;It isimperative that you do not waste your time with a sales letter that does notpersuade your audience to do something. You need to look at your product orservice and explain what it can do for your customer.&lt;br /&gt;&lt;br /&gt;Contact me at teribclark@gmail.com for all your business writing needs.&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-2463469493936239080?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/2463469493936239080/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=2463469493936239080&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/2463469493936239080'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/2463469493936239080'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2012/02/writing-sales-letter-stress-benefits.html' title='Writing a Sales Letter: Stress the Benefits'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-9047046061458995260</id><published>2012-01-05T10:32:00.004-05:00</published><updated>2012-01-05T10:32:43.349-05:00</updated><title type='text'>Read This Article on Self Publishing</title><content type='html'>This is a great article on self publishing and how the book industry has been turned on its head due to digital books. This is the best and easiest time ever for a would-be author. If you have a book inside of you just dying to get out, contact me at teribclark@gmail.com and we'll talk. &lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.buffalonews.com/editorial-page/viewpoints/article692322.ece"&gt;http://www.buffalonews.com/editorial-page/viewpoints/article692322.ece&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-9047046061458995260?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/9047046061458995260/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=9047046061458995260&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9047046061458995260'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9047046061458995260'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2012/01/read-this-article-on-self-publishing.html' title='Read This Article on Self Publishing'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-744297670774464371</id><published>2011-11-17T12:45:00.001-05:00</published><updated>2011-11-17T12:48:51.733-05:00</updated><title type='text'>Writing for the Web: Part 2</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt; 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 &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="19" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/&gt;  &lt;w:LsdException Locked="false" Priority="21" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/&gt;  &lt;w:LsdException Locked="false" Priority="31" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/&gt;  &lt;w:LsdException Locked="false" Priority="32" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/&gt;  &lt;w:LsdException Locked="false" Priority="33" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/&gt;  &lt;w:LsdException Locked="false" Priority="37" Name="Bibliography"/&gt;  &lt;w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}&lt;/style&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;div class="MsoNormal"&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;In &lt;a href="http://hiringawriter.blogspot.com/2011/11/writing-for-web-part-1.html" target="_blank"&gt;Part 1&lt;/a&gt; of this series, I told you some things about yourpotential website readers. Now that you understand them a bit more, it is timeto begin writing for them.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;Here are my top ten pointers for writing content on yourwebsite. &lt;/div&gt;&lt;ol&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Beinformal.&lt;/b&gt; This isn’t a formal English class or a research paper. This isyou and your company addressing potential and current clients. Talk to them asthough they were there with you.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Also,address your customer as “you.” For instance, “ABC has what you need” ratherthan “ABC has what our customers need.”&lt;/li&gt;&lt;li&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Talk inplain language.&lt;/b&gt; In addition to being informal, be plain. Don’t use jargonor acronyms. Unless you are a writer, you don’t know what POD is, so if I toldyou that I could help you write a POD book, you wouldn’t know what I was offering.POD=Print on Demand – so I would need to say so!&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Beconsistent.&lt;/b&gt; &lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp;&lt;/span&gt;If you call your productXYZ, always call it XYZ. If you refer to a process, call it the same thingevery time. For instance, I could say Print on Demand or self-publish. I wouldneed to pick my terminology and then stick with it. You also want your site tohave a consistent feel. Each page should reflect the same style as thehomepage.&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Scan thepages easily&lt;/b&gt;. Use bullet points, bold type, highlighted areas, orunderlined words. You want your reader to continue to scan down the page andnot be bogged down in paragraphs and paragraphs of type.&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Answerthe “So what?” question.&lt;/b&gt; Your customer doesn’t want to know all thefeatures of what you have to offer. They want to know what they are going toget out of it on an emotional level. They want to know “What’s in it for me?”&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Answer “WhatNow?”&lt;/b&gt; Tell your customers what you want them to do next. Tell them to orderor subscribe. Tell them to join or visit. Tell them to donate or enquire. Don’tjust assume they will know.&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Bedefinite.&lt;/b&gt; Don’t use wishy-washy words like might or maybe or can. You don’twant to tell your customer that they might get more return on their dollarusing your product. You need to tell them that they will get more return ontheir dollar. If you can’t state it 100%, don’t state it at all.&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Bereachable.&lt;/b&gt; Do not just have an email contact form. If you use a form, besure that the page also includes your phone number and email address so theycan contact you directly. Also, add specific contact names. For instance, ifyou have someone in charge of marketing, list them as such.&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Behelpful.&lt;/b&gt; Provide useful, free information that your customers may need.Provide links to informational sites. Provide PDF downloads. Show your customerthat you care about more than earning a dollar. Be sure that you update yourpage often, both adding new information and deleting information that is nolonger relevant.&lt;/li&gt;&lt;li&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;Beinteractive.&lt;/b&gt; You want your customers to “do” something while at your siterather than just read. Invite them to do things while there, such as sign upfor a newsletter or enter a competition, or participate in a poll or survey.Make them feel involved in your company.&lt;/li&gt;&lt;/ol&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;If you follow these ten tips, youwill be well on your way to writing a website with good content; and goodcontent keeps people coming back to your site.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;[Feel free to contact me with any ofyour writing needs: teribclark@gmail.com]&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-744297670774464371?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/744297670774464371/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=744297670774464371&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/744297670774464371'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/744297670774464371'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/11/writing-for-web-part-2.html' title='Writing for the Web: Part 2'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-101289604497921738</id><published>2011-11-07T09:47:00.000-05:00</published><updated>2011-11-07T09:47:13.187-05:00</updated><title type='text'>Writing for the Web: Part 1</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt; 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 &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List"/&gt; 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 &lt;w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}&lt;/style&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;span style="font-family: Verdana,sans-serif;"&gt;Your marketing plan should include the Internet. At the very least, you need to have a website. You might also want to consider a blog, a Facebook presence, a Twitter account, a local social media, LinkedIn, Google Advertising, an ebook, and more. For many businesses, Internet marketing is a large portion of their advertising. Therefore, it is important to know a few things about your potential readers.&lt;/span&gt;&lt;br style="font-family: Verdana,sans-serif;" /&gt;&lt;span style="font-family: Verdana,sans-serif;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br style="font-family: Verdana,sans-serif;" /&gt;&lt;span style="font-family: Verdana,sans-serif;"&gt;Research suggests that website users:&lt;/span&gt;&lt;br style="font-family: Verdana,sans-serif;" /&gt;&lt;ol style="font-family: Verdana,sans-serif;"&gt;&lt;li&gt;Visit your website for a reason. Most visitors are not just surfing around for fun. They are looking for something specific. If they can’t find what they want, they leave your site for another.&lt;/li&gt;&lt;li&gt;Don’t read everything. That’s right. Visitors often scan pages and read headlines.&lt;/li&gt;&lt;li&gt;Want to feel active. They want to click through to pages and take surveys and be involved, rather than just read along. &lt;/li&gt;&lt;li&gt;Visit pages quickly. Most visitors will scan from page to page without staying on one page for very long.&lt;/li&gt;&lt;li&gt;Have a short attention span.&lt;/li&gt;&lt;li&gt;Want everything to show on the page. They do not want to scroll up and down and really do not want to scroll left to right.&lt;/li&gt;&lt;li&gt;Dislike flash intros. Most visitors click the “skip” icon.&lt;/li&gt;&lt;li&gt;Don’t always enter via your homepage. As they search, visitors often come up with a URL for any one of your pages on your website.&lt;/li&gt;&lt;/ol&gt;&lt;span style="font-family: Verdana,sans-serif;"&gt;Understanding what your website visitor is looking for will help you write good copy. In Part 2 of this series, I will give you some helpful writing hints and tips.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-101289604497921738?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/101289604497921738/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=101289604497921738&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/101289604497921738'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/101289604497921738'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/11/writing-for-web-part-1.html' title='Writing for the Web: Part 1'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-6094419049586179840</id><published>2011-11-01T08:48:00.004-05:00</published><updated>2011-11-01T08:48:51.575-05:00</updated><title type='text'>Eight Tips to Improve Your Business Writing</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt;  &lt;w:IgnoreMixedContent&gt;false&lt;/w:IgnoreMixedContent&gt;  &lt;w:AlwaysShowPlaceholderText&gt;false&lt;/w:AlwaysShowPlaceholderText&gt; 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 &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 1"/&gt;  &lt;w:LsdException Locked="false" UnhideWhenUsed="false" Name="Revision"/&gt;  &lt;w:LsdException Locked="false" Priority="34" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="List Paragraph"/&gt;  &lt;w:LsdException Locked="false" Priority="29" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Quote"/&gt;  &lt;w:LsdException Locked="false" Priority="30" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Intense Quote"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 1"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 2"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 3"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/&gt;  &lt;w:LsdException Locked="false" Priority="60" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Shading Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="61" SemiHidden="false"   UnhideWhenUsed="false" Name="Light List Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="62" SemiHidden="false"   UnhideWhenUsed="false" Name="Light Grid Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="63" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="64" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="65" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="66" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="67" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="68" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="69" SemiHidden="false"   UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="70" SemiHidden="false"   UnhideWhenUsed="false" Name="Dark List Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="71" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="72" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful List Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="73" SemiHidden="false"   UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/&gt;  &lt;w:LsdException Locked="false" Priority="19" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/&gt;  &lt;w:LsdException Locked="false" Priority="21" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/&gt;  &lt;w:LsdException Locked="false" Priority="31" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/&gt;  &lt;w:LsdException Locked="false" Priority="32" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/&gt;  &lt;w:LsdException Locked="false" Priority="33" SemiHidden="false"   UnhideWhenUsed="false" QFormat="true" Name="Book Title"/&gt;  &lt;w:LsdException Locked="false" Priority="37" Name="Bibliography"/&gt;  &lt;w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}&lt;/style&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;All businesses are informationdriven. Communication is the key. And for most people in business, thecommunication often comes in the written form. Think about it: there are emails,business letters, presentations, memos, proposals, training materials, promotionalmaterials, grant proposals, and more.&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;In the business world today, youneed to be able to write. In fact, writing becomes more critical with eachpassing year. Learning to write effectively will help you improve your businessand improve your chances for promotion.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Here are 8 tips to point you in theright direction.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/div&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;1. Keep It Brief&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;:People do not want to read reams of paper. They do not want to hear everythought process that went through your head. They want the facts and they wantthem laid out neatly. One way to keep someone moving through what you have tosay is with bullet points. Be sure to answer the relevant questions: Who? What?Where? When? Why? And How?&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;&lt;span&gt; &lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;&lt;span&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;2. Avoid Business Jargon&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;:Don’t say synergy when you can just say working together. People want to knowwhat is really on your mind and not be bothered with some fancy term. Stickwith what they know. If you must use a technical term, be sure to explain itplainly. The point of the communication is to have your reader understand you.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;3.&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Check Your Work&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;:Proofread. You do not want a stupid typo making you look bad. The worst time toproofread your work is immediately after writing it. Always give yourselfseveral hours between writing and proofing so that you can spot those embarrassingerrors. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;b&gt;4.&lt;/b&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;b&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Watch Names, Titles, and Genders&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;: I do not like being addressed as Mr. Clark, nor do I likeit when someone adds an extra “r” to Teri. I am not alone. No one wants to beaddressed incorrectly. If you aren’t sure of the spelling of someone’s name,either avoid using it or check with someone that does know. Use “they” and “their”when you aren’t sure of the gender.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;5.&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Keep Your Writing For Future Use&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;: Oftentimes, we can use the same materials again with onlyminor changes. Keep documents that you may be able to use again as a templatefor future communications. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;b&gt;6.&lt;/b&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;b&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Keep It Professional:&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Business writing is not the place for jokes, gossip, or personal comments. You don’t’have to use formal language, but you do want people to see you as aprofessional. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;7.&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Get Them to DO Something&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;:Business communication is meant to achieve something. Your written materialshould ask your reader to do something, and preferably, do something rightaway. &lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;b style="mso-bidi-font-weight: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;8.&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Give Them the Benefits&lt;/span&gt;&lt;/b&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;:Explain right up front what your written material is going to do for thereader. You want them to care about your communication to them. For instance,in the beginning of this blog, I told you that writing better could help yourbottom line or get you promoted. If you were interested in either of thosebenefits, then you are still reading this post!&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Effective writing is a learnableskill. It just takes practice. Keep these tips in mind this week as yourcommunicate effectively with those around you.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;[If you have important informationto convey and don’t feel that your writing is up to the task, the best adviceis to hire someone who is. Feel free to contact me concerning any of yourbusiness writing needs at &lt;a href="mailto:teribclark@gmail.com"&gt;teribclark@gmail.com&lt;/a&gt;]&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-6094419049586179840?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/6094419049586179840/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=6094419049586179840&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/6094419049586179840'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/6094419049586179840'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/11/eight-tips-to-improve-your-business.html' title='Eight Tips to Improve Your Business Writing'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-9165575565325957914</id><published>2011-10-26T09:29:00.000-05:00</published><updated>2011-10-26T09:29:18.007-05:00</updated><title type='text'>Say What You Mean</title><content type='html'>Have you ever gotten an email meant to sell you something, but you had no idea what they were selling? I have. I've gotten emails so filled with jargon that they may as well have been speaking ancient Greek.&lt;br /&gt;&lt;br /&gt;Your business has its own vocabulary. For lawyers, we call it "legaleeze". Whenever you hear someone telling you the small print, you know they are talking legal jargon and it often doesn't make sense. The same is true for my business of writing. POD means nothing unless you want to "publish on demand."&lt;br /&gt;&lt;br /&gt;It is important to look at your written communication to your customers and see it as they will see it. Are you using acronyms that only you will know? Are you using intellectual sounding terms that will have no meaning to your customers?&lt;br /&gt;&lt;br /&gt;The point of communicating with your customer is to get them to understand what you have to offer and then to purchase that product or service from you. It is not to show how smart you are through the use of your giant or obscure vocabulary. You must speak your client's language. You must motivate them to do something, such buy a product or request more information. You must meet their needs.&lt;br /&gt;&lt;br /&gt;If you currently have a written marketing campaign, look it over and be sure that it is written in your customer's language. TAFN, (That's All For Now, for those that don't speak text!)&lt;br /&gt; &lt;br /&gt;[If you have written materials that you'd like to have edited, or if you are creating materials from scratch, feel free to contact me. I'd love to help. teribclark@gmail.com)&lt;br /&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-9165575565325957914?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/9165575565325957914/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=9165575565325957914&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9165575565325957914'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9165575565325957914'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/say-what-you-mean.html' title='Say What You Mean'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-1457200652765175533</id><published>2011-10-20T10:24:00.002-05:00</published><updated>2011-10-20T10:24:24.712-05:00</updated><title type='text'>Immediate Credibility With a Book</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;o:OfficeDocumentSettings&gt;  &lt;o:AllowPNG/&gt; &lt;/o:OfficeDocumentSettings&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:TrackMoves/&gt;  &lt;w:TrackFormatting/&gt;  &lt;w:PunctuationKerning/&gt;  &lt;w:ValidateAgainstSchemas/&gt;  &lt;w:SaveIfXMLInvalid&gt;false&lt;/w:SaveIfXMLInvalid&gt; 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 &lt;w:LsdException Locked="false" Priority="39" QFormat="true" Name="TOC Heading"/&gt; &lt;/w:LatentStyles&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;!--[if gte mso 10]&gt;&lt;style&gt; /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;}&lt;/style&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Do you want to be an authority inyour field? One of the fastest ways to do this is by writing a book. Being theauthor of a book commands the respect of your peers and your customers. Itgives you and your business credibility – instant credibility.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Perhaps you will want to sell yourbook. Perhaps you will just want to use it as a free offer or a thank you.Perhaps you will use it to inform potential clients about what you do and howit will benefit them. Whatever the case, a book can be a great boon.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;You may be thinking, “Me? Write abook? About what?” Your industry, that’s what. Or a particular niche in yourindustry. You have the knowledge, experience, and passion for what you do. Letothers know about it!&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Your book is not likely to be a bestseller (though it could be). The likelihood is that your book will appeal to anarrow band of people, but that’s ok. Your business only applies to a narrowband of people. Reach out to them and show them how you can solve their problems.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;A book of this nature does not haveto be a tome. Just 40 to 60 pages will do. If you write just 500 words a day,you can have your book finished in a month.&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;How can you make sure you write yourbook? Here are a few tips: &lt;/span&gt;&lt;/div&gt;&lt;ol&gt;&lt;li&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Commit to the project. Keep track ofwhat you do each day and make a time each day to write.&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;"&gt;&lt;span&gt;&lt;span style="font: 7pt &amp;quot;Times New Roman&amp;quot;;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Perfection is not the key. Once you’veactually written the book, you can edit and clean it up.&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Start with an outline. What topicsdo you want to cover? What subtopics can you think of to go with each topic?What order of topics works best?&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;span style="mso-list: Ignore;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;Don’t worry about publishing optionsuntil you get your book written. There are many different “print on demand”options available. It is easy to get a book for $4 or less with as little as 50printed on the first run.&lt;/span&gt;&lt;/li&gt;&lt;/ol&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;A book is not going to make youwealthy in the short-term, but it can certainly add to your bottom line in thelong term. Get started today!&lt;/span&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;"&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;"&gt;(If you still feel like a book isbeyond your capabilities or if you feel you don’t have time for a book, feelfree to contact me about possible ghostwriting services: &lt;a href="mailto:teribclark@gmail.com"&gt;teribclark@gmail.com&lt;/a&gt;) &lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-1457200652765175533?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/1457200652765175533/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=1457200652765175533&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/1457200652765175533'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/1457200652765175533'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/immediate-credibility-with-book.html' title='Immediate Credibility With a Book'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-217162928432289299</id><published>2011-10-17T08:00:00.000-05:00</published><updated>2011-10-17T08:00:00.193-05:00</updated><title type='text'>Have You Considered a Survey?</title><content type='html'>&lt;br /&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;Email is a great marketing tool. Itis fast, targeted, and effective. If someone has asked to be on your mailinglist, then you can rest assured that they want to hear from you. The questionbecomes, what do you send them?&lt;/span&gt;&lt;br /&gt;&lt;div style="line-height: 12.25pt; margin-left: 10.2pt; margin-right: 10.2pt;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;One idea is a five to six questionsurvey. Ask them about something related to your business. You could ask themabout their recent experience with your company. Maybe you have a product thatcould use some feedback. Perhaps you are considering a new product and want todo a bit of market research.&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;div style="line-height: 12.25pt; margin-left: 10.2pt; margin-right: 10.2pt;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;After the survey, write a salesoffer for completing the survey. It could be a great discount on one of yourmost popular products, a coupon for any purchase, or even a free gift withtheir next order. Think about your audience and what would appeal to them.&lt;/span&gt;&lt;br /&gt;&lt;div style="line-height: 12.25pt; margin-left: 10.2pt; margin-right: 10.2pt;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;This is what I would call a‘twofer.” Two for the price of one. Not only do you learn valuable informationabout your business, but you get sales you would not have had otherwise.&lt;/span&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;&amp;nbsp;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;Another option is to send an emailwith a link to your survey. After they fill out the information, your customerwill get an email with their coupon or code for the offer. An excellent sourcefor an online survey is &lt;a href="http://www.kwiksurveys.com/" style="color: black;"&gt;www.kwiksurveys.com&lt;/a&gt;&lt;span style="color: black;"&gt;.To see what a survey might look like, you can go to &lt;/span&gt;&lt;a href="http://kwiksurveys.com/?u=CreateaSurvey" style="color: black;"&gt;http://kwiksurveys.com?u=CreateaSurvey&lt;/a&gt;&lt;span style="color: black;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;div style="line-height: 12.25pt; margin-left: 10.2pt; margin-right: 10.2pt;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: Verdana; font-size: 9pt;"&gt;Don’t underestimate thepower of email or the power of a survey. Understanding your client’s needs andwants, as well as providing them with great services and products for thatknowledge, is a win-win situation.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-217162928432289299?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/217162928432289299/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=217162928432289299&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/217162928432289299'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/217162928432289299'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/have-you-considered-survey.html' title='Have You Considered a Survey?'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-2166796674521604482</id><published>2011-10-13T07:07:00.000-05:00</published><updated>2011-10-13T07:07:23.409-05:00</updated><title type='text'>Your Press Release Part 3 - Be Targeted</title><content type='html'>&lt;br /&gt;&lt;div class="MsoNormal"&gt;Finally, targeting the media is just as important astargeting your market. Special features writers, columnists, radio show hosts,special interest publications, and specific programs are particularlybeneficial for two reasons. &lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;First, targeting your release to specific reporters, newsanchors, or programs (instead of the newsroom or media entity) increases yourchances. While it may require a little investigating, remember that the mediaare made up of people. They like the personalized approach just as much as yourclients do.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;Second, targeting your news release is more effective forthe purposes of marketing since it will be reported in a medium that caters toyour specific target market. Ask: "Where does my niche or target markethang out? What publications do they read? What shows do they watch? What radioprograms do they prefer?" Your hit ratio will thus increaseproportionately.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;; font-size: 12pt;"&gt;The media love to report on stories that inform oraffect their specific audience. And if that audience matches your own, you'llknow that your story will be noticed by people that are in a more qualifiedposition to buy from you. The more focused you are the greater the outcome youwill achieve.&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;; font-size: 12pt;"&gt;See Part 1 of Your Press Release - Be Remarkable : &lt;/span&gt;&lt;br /&gt;&lt;div class="MsoNormal"&gt;&lt;a href="http://hiringawriter.blogspot.com/2011/10/your-press-release-part-1-be-remarkable.html"&gt;http://hiringawriter.blogspot.com/2011/10/your-press-release-part-1-be-remarkable.html&lt;/a&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;See Part 2 of Your Press Release - Be Original &lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;a href="http://hiringawriter.blogspot.com/2011/10/your-press-release-part-2-be-original.html"&gt;http://hiringawriter.blogspot.com/2011/10/your-press-release-part-2-be-original.html&lt;/a&gt;&lt;/div&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;; font-size: 12pt;"&gt; &lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-2166796674521604482?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/2166796674521604482/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=2166796674521604482&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/2166796674521604482'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/2166796674521604482'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/your-press-release-part-3-be-targeted.html' title='Your Press Release Part 3 - Be Targeted'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-1036450741084780716</id><published>2011-10-11T13:01:00.001-05:00</published><updated>2011-10-11T13:01:29.429-05:00</updated><title type='text'>Your Press Release Part 2 - Be Original</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:DoNotOptimizeForBrowser/&gt; &lt;/w:WordDocument&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;div class="MsoNormal"&gt;Being the first in some way is an effective tool that canalso help spark more interest in your news release. If you can support the factthat your firm is the first to provide a certain product or service, that yourproduct or service is the first in its category, that you're the first toprovide an ordinary product or service in a unique way, or that your event isthe first or the largest in its category, you can and should use thatinformation in your news release.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;A company claiming to be the best is certainly not a newsitem. But a company claiming to be the first in some way is. Capitalize on thatleadership when approaching the media. Try to sell your story in a differentway, possibly with a new angle or twist. Adding your unique experience, evenblending your story with a current news item or issue, will up your chances.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;For example, someone sends out a news release in which heannounces the opening of his new company. Sounds like a trivial story? It's notif that person suffers from a disability. In other words, bring your uniqueangle into your news release. Give it a human feel. The key is to capture thereporter's interest. It must appeal to him or her and not just the marketplace.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-language: EN-US;"&gt;As with many things in life, timing is crucial whensending your news release. Three to five days in advance is usually the rightamount of time to ensure the editors can put someone on your story. Mailing arelease too early is just as bad as mailing it too late – it will be put asideand forgotten. Deadlines do vary depending on the type of media, so be sure andcheck with them in advance.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-1036450741084780716?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/1036450741084780716/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=1036450741084780716&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/1036450741084780716'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/1036450741084780716'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/your-press-release-part-2-be-original.html' title='Your Press Release Part 2 - Be Original'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-760413463543740422</id><published>2011-10-10T11:30:00.000-05:00</published><updated>2011-10-10T11:30:19.172-05:00</updated><title type='text'>Your Press Release Part 1 - Be Remarkable</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:DoNotOptimizeForBrowser/&gt; &lt;/w:WordDocument&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;b&gt;&lt;span style="font-size: 14.0pt; mso-bidi-font-size: 12.0pt;"&gt;&lt;/span&gt;&lt;/b&gt;Your voice is one of the most powerful tools you possess andusing the media is a great way to get your voice heard. The most profitable andoften overlooked free publicity generator is the news release. A news releaseis a brief written summary alerting the local media about your business newsand activities. News releases are not only great marketing tools but also farmore credible and believable than advertising since they appear to come from anobjective third party. &lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;So, what makes a good story? While the answer to such asubjective question can be difficult, here are a few pointers in order to guideyou in writing your news releases.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;b&gt;&lt;i&gt;Be Remarkable&lt;/i&gt;&lt;/b&gt; &lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;Reporters like stories that are related to a current eventor issue, or those that have emotional appeal. A news release should provideenough information to generate interest but just enough to incite them to wantto know more. In doing so, it is only logical that it must provide good contactinformation if they wish to follow-up. You would be amazed to know how manynews releases fail to mention even the simplest of things, like a phone numberor a contact name.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;More importantly, your news release must be devoid of anyobvious fluff or overt advertising. You need to write it to read like a newsstory because a news reporter will be using it. Look at it from the reporter'sperspective. In other words, write the story for them.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;What can a news release do? They can announce importantcompany changes, new recruits or appointments within the organization, recentlyor soon-to-be launched products or services, and so on. There are many moreways that new releases may be used, including identity branding or pre-emptingnegative publicity. If you have no hard news, you can create some. For example,if a national organization announces facts that are relevant to your business,you could make a good story by asking local experts for their reactions. Inshort, it could be anything new -- hence, the preference of the word "newsrelease" over "press release."&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-760413463543740422?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/760413463543740422/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=760413463543740422&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/760413463543740422'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/760413463543740422'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/your-press-release-part-1-be-remarkable.html' title='Your Press Release Part 1 - Be Remarkable'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-9132887493511604789</id><published>2011-10-03T17:43:00.002-05:00</published><updated>2011-10-03T17:43:53.801-05:00</updated><title type='text'>Be Specific With Your Marketing Copy</title><content type='html'>&lt;br /&gt;&lt;i&gt;&lt;/i&gt;&lt;div class="content" style="margin: 0px 15px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"&gt;We've all heard the general statements like "Lowest prices" "Highest Quality" or "Best deal." But do you believe it when you hear it? I don't. Those statements are too general. Anyone can say it - in fact, many do.&lt;br /&gt;&lt;br /&gt;So, what do you do about it? Be specific. Answer the "why" or the "how." &lt;br /&gt;&lt;br /&gt;Are you discounting your prices? Don't just say "Reduced prices." Tell your audience how reduced - 25% off.&lt;br /&gt;&lt;br /&gt;Do you have high quality products? Explain why. Made with hand carved pecan wood.&lt;br /&gt;&lt;br /&gt;The more specific you can be, the more believable you will be - even if your products are not very different from your competitor's, they will stand out. &lt;br /&gt;&lt;br /&gt;Keep this tip in mind when you create an email, article, or sales letter for your business. Find ways to be specific, allowing your copy to be far more effective - or should I say 100% more effective.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-9132887493511604789?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/9132887493511604789/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=9132887493511604789&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9132887493511604789'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9132887493511604789'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/10/be-specific-with-your-marketing-copy.html' title='Be Specific With Your Marketing Copy'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-4125566668053670520</id><published>2011-09-25T16:26:00.001-05:00</published><updated>2011-09-25T16:26:36.482-05:00</updated><title type='text'>News Release Guidelines</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt; &lt;w:WordDocument&gt;  &lt;w:View&gt;Normal&lt;/w:View&gt;  &lt;w:Zoom&gt;0&lt;/w:Zoom&gt;  &lt;w:DoNotOptimizeForBrowser/&gt; &lt;/w:WordDocument&gt;&lt;/xml&gt;&lt;![endif]--&gt;&lt;br /&gt;&lt;div class="MsoNormal"&gt;Here are 10 general guidelines for preparing news releases:&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;1. Make them read like a newspaper article with these basicelements:&amp;nbsp;&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7pt &amp;quot;Times New Roman&amp;quot;;"&gt; &lt;/span&gt;&lt;/span&gt;Whathappened?&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7pt &amp;quot;Times New Roman&amp;quot;;"&gt; &lt;/span&gt;&lt;/span&gt;Whodid it?&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7pt &amp;quot;Times New Roman&amp;quot;;"&gt; &lt;/span&gt;&lt;/span&gt;Whyit happened?&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7pt &amp;quot;Times New Roman&amp;quot;;"&gt; &lt;/span&gt;&lt;/span&gt;Whenit happened?&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7.0pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-family: Wingdings;"&gt;&lt;span style="font: 7pt &amp;quot;Times New Roman&amp;quot;;"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;Howit happened? &lt;/li&gt;&lt;/ul&gt;&lt;div class="MsoNormal"&gt;2.Emphasize what makes your news release important. Knowwhat is going to grab people’s attention.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;3. Be provocative. Most media outlets get many releasesevery week, so you want o make yours stand out. Find an eye-opening aspect toyour release.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;4. Make the headline and lead clear. They need to hook thereader quickly or the release will be skimmed over and forgotten.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;5. Use quotes. Be sure to attribute the quote to the personinterviewed for the release.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;6. Make your release look professional. Credibility is veryimportant.&amp;nbsp;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;7. Consider sending attachments. A cover letter, especiallyif you know the reporter, may get the editor’s attention. Also, a summary ofthe key points can help the reporter write an article.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;8. Avoid using jargon or acronyms.&amp;nbsp;&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;9. Use active verbs. Using active verbs rather than passiveverbs keeps the reader interested in your story.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="MsoNormal"&gt;10. Follow up. It is a good idea to follow up anydistribution of a news release with a phone call to your contact to ensure yourrelease has not been lost or forgotten.&lt;/div&gt;&lt;div class="MsoNormal"&gt;&lt;br /&gt;&lt;/div&gt;&lt;span style="font-family: &amp;quot;Times New Roman&amp;quot;; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-language: EN-US;"&gt;Keep in mind that a news release is a good free sourceof exposure. However, since the average reporter gets more releases than he orshe could possibly use, your news release should be just one part of your mediacampaign.&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-4125566668053670520?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/4125566668053670520/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=4125566668053670520&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/4125566668053670520'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/4125566668053670520'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2011/09/news-release-guidelines.html' title='News Release Guidelines'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-7799229657644955868</id><published>2007-06-23T19:07:00.000-05:00</published><updated>2007-06-23T19:08:54.916-05:00</updated><title type='text'>Press Releases are Essential</title><content type='html'>Writing press releases can make a big difference in your business. They can be formal releases or even just a short blurb to put into the local business section of your hometown paper. Here are two examples:&lt;br /&gt;&lt;br /&gt;Formal kind:&lt;br /&gt;&lt;br /&gt;For_Immediate_Release:&lt;br /&gt;&lt;br /&gt;Teri B. Clark has written 301 Simple Things You Can Do To Sell Your Home NOW and For More Money Than You Thought. This book's hints and tips from professionals is sure to help anyone sell their home!&lt;br /&gt;&lt;br /&gt;Numerous studies show that a house that is well polished on the surface and staged properly will appeal to more buyers, sell faster, and most importantly for more money. You may not be able to improve the market value of your house, but you can improve its marketability. Remember: first impressions count the most.&lt;br /&gt;&lt;br /&gt;In this groundbreaking new book you will learn how small color changes will increase your home’s value, minor repairs and de-cluttering tricks, how to rearrange your furniture and art work, decorating tips and ideas, how to look at your house from the buyer's viewpoint, how to add minor accessories, which items stay and what must go, which minor changes will bring you the greatest return, how to bring out a home's best features, table settings, candles, what photos must go and which ones stay, how to minimize problem areas, how to position your house for the marketplace, what music to play, what scents to spray, how to use design psychology techniques, lighting techniques, landscaping secrets, what to do with garages, basements and attics, what color you should never use, how to ensure a positive traffic flow through rooms, how to use mirrors and natural light, and much more.&lt;br /&gt;&lt;br /&gt;This brand new exhaustively researched book is the ultimate resource for novices and pros alike; it will guide you through every step of the process with hundreds of innovative ideas that you can put to use right away. This book gives you the proven strategies and innovative ideas used by the expert’s everyday that you can easily do your self.&lt;br /&gt;&lt;br /&gt;This book, written by Teri B. Clark will be out by mid March. You can purchase this book by going to http://staging-your-home.blogspot.com or learn more about the author at http://teribclark.blogspot.com&lt;br /&gt;&lt;br /&gt;Price: $24.95&lt;br /&gt;&lt;br /&gt;ISBN 10: 0-910627-06-1&lt;br /&gt;&lt;br /&gt;ISBN 13: 978-0-910627-06-1&lt;br /&gt;&lt;br /&gt;Informal kind:&lt;br /&gt;&lt;br /&gt;Apex-based designer Mary Larsen, who was recently featured on ABC’s Extreme Makeover: Home Edition, will be offering advice on Spring accessorizing at Stein Mart in Cary. Three sessions, entitled “9 Minutes with Mary,” are scheduled for Wednesday, March 28, at 11:45 a.m., 12:15 p.m. and 12:45 p.m. at 240 Crossroads Blvd. in Cary.&lt;br /&gt;&lt;br /&gt;If you need help writing your press releases, head on over to &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt;!&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-7799229657644955868?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/7799229657644955868/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=7799229657644955868&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/7799229657644955868'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/7799229657644955868'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/06/press-releases-are-essential.html' title='Press Releases are Essential'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-8278563819385893551</id><published>2007-06-02T18:41:00.001-05:00</published><updated>2007-06-02T18:41:34.381-05:00</updated><title type='text'>Try Your Hand At Writing</title><content type='html'>Article writing is great marketing tool that can establish you as an expert in your field. An article written by you is more meaningful and holds more credence than placing an advertisement.&lt;br /&gt;&lt;br /&gt;Deciding what to write about is as easy as thinking about your last job. What questions did your client ask you? Whatever they asked is something they were thinking about right then. It is a timely topic.&lt;br /&gt;&lt;br /&gt;Check with your local papers and free magazines. They look for content. There are also  online sources that are constantly seeking new material.&lt;br /&gt;&lt;br /&gt;Here are  article sites your can check out.&lt;br /&gt;&lt;br /&gt;  www.goarticles.com&lt;br /&gt;&lt;br /&gt; www.articledashboard.com &lt;br /&gt;&lt;br /&gt; www.ideamarketers.com &lt;br /&gt;&lt;br /&gt; www.reprintarticles.com&lt;br /&gt;&lt;br /&gt; www.ezinearticles.com&lt;br /&gt;&lt;br /&gt; www.easyarticles.com&lt;br /&gt;  www.articleblast.com&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-8278563819385893551?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='Try Your Hand At Writing'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/8278563819385893551/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=8278563819385893551&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/8278563819385893551'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/8278563819385893551'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/06/try-your-hand-at-writing.html' title='Try Your Hand At Writing'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-8907533680084333162</id><published>2007-05-28T12:58:00.000-05:00</published><updated>2007-05-28T13:00:52.080-05:00</updated><title type='text'>Hiring a Writer - They Don't Have to Be Local</title><content type='html'>The advent of the Internet has made it very easy for writers to market their services.  No longer are you limited to writers in your home city or region. Sources for those seeking freelance writers online include bidding sites, such as Elance.com and Guru.com.  Both of these web sites bring writers and project managers together.&lt;br /&gt;&lt;br /&gt;To find a writer locally, contact a local writers' group.  Most cities have social and professional groups for freelance writers.  Regional writing magazines are another source to find a local writer.  Plus, don't rule out asking your friends and acquaintances for a recommendation. &lt;br /&gt;&lt;br /&gt;To learn more about me and how I can help you with your writing needs, visit &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-8907533680084333162?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/8907533680084333162/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=8907533680084333162&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/8907533680084333162'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/8907533680084333162'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/05/hiring-writer-they-dont-have-to-be.html' title='Hiring a Writer - They Don&apos;t Have to Be Local'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-5782931798039297959</id><published>2007-05-26T10:41:00.001-05:00</published><updated>2007-05-26T10:42:16.253-05:00</updated><title type='text'>Why a Business Should Hire a Writer</title><content type='html'>You and your employees write emails, memos, and letters every day, so why shouldn't you write the copy for your Website, brochure, and manuals? Consider this...you can add and subtract, but you probably hire an accountant at tax time. Why? Because accuracy in your financial affairs is vital to the success of your business. Likewise, professional print materials are essential if you want your company to thrive. &lt;br /&gt;&lt;br /&gt;Contact me, &lt;a href="http://www.teribclark.com"&gt;Teri B. Clark&lt;/a&gt;, to learn how I can help you make your company thrive.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-5782931798039297959?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='Why a Business Should Hire a Writer'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/5782931798039297959/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=5782931798039297959&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/5782931798039297959'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/5782931798039297959'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/05/why-business-should-hire-writer.html' title='Why a Business Should Hire a Writer'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-1978444876659617115</id><published>2007-05-19T07:46:00.000-05:00</published><updated>2007-05-19T07:47:48.043-05:00</updated><title type='text'>Need a Newsletter? Hire a Writer</title><content type='html'>A good way to show your expert status is with a newsletter. A newsletter says you are an expert, someone with an opinion, approachable, current, knowledgeable, and you always strive to find a better way for yourself and your readers. Good newsletters can reach everywhere, and repay your time and resource with sales.&lt;br /&gt;&lt;br /&gt;Contact me, &lt;a href="http://www.teribclark.com"&gt;Teri B. Clark&lt;/a&gt;, to find out how I can help you achieve expert status.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-1978444876659617115?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='Need a Newsletter? Hire a Writer'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/1978444876659617115/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=1978444876659617115&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/1978444876659617115'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/1978444876659617115'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/05/need-newsletter-hire-writer.html' title='Need a Newsletter? Hire a Writer'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-6218477599411978907</id><published>2007-05-16T11:07:00.000-05:00</published><updated>2007-05-16T11:13:37.814-05:00</updated><title type='text'>Press Releases are Essential</title><content type='html'>Public Relations is all about creating visibility and exposure for your business in the media to encourage sales by communicating with the public and your ideal customers. The public may include customers, staff, suppliers, the government and so on. Public Relations (know as PR) does not have to be expensive and it can so often be a cheaper way to create positive exposure than other alternatives. A media release is usually the best form of gaining good PR.&lt;br /&gt;&lt;br /&gt;To learn more about how I can help you write all your PR pieces, go to &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-6218477599411978907?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='Press Releases are Essential'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/6218477599411978907/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=6218477599411978907&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/6218477599411978907'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/6218477599411978907'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/05/press-releases-are-essential.html' title='Press Releases are Essential'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-8708999295771199671</id><published>2007-05-04T08:35:00.000-05:00</published><updated>2007-05-04T08:37:51.454-05:00</updated><title type='text'>What Makes a Good Writer.</title><content type='html'>Good writers can deliver great work on a wide variety of topics, but it is also often true that an individual writer will do their best work for a particular industry segment or type of product. Indeed, some writers and copywriters will deliberately specialize in health care, finance, B2B or some other niche area. So ask a writer which areas of business he or she is most familiar with.&lt;br /&gt;&lt;br /&gt;I write extensively on the real estate market. Other topics of interest and experience include marketing, health/alternative medicine, parenting, and how-to manuals. Go to my website, &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt; to learn more about me and what I can do for you.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-8708999295771199671?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='What Makes a Good Writer.'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/8708999295771199671/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=8708999295771199671&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/8708999295771199671'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/8708999295771199671'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/05/what-makes-good-writer.html' title='What Makes a Good Writer.'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-3149310952245812519</id><published>2007-04-30T04:35:00.000-05:00</published><updated>2007-04-30T04:39:45.381-05:00</updated><title type='text'>Hiring a Writer Can Give You Authoritative Status</title><content type='html'>What is one reason that you might want to hire a writer? For many of clients, it is to give their ideas authoritative status. &lt;br /&gt;&lt;br /&gt;Many clients have great ideas for books and need RESEARCH to validate and illustrate these ideas and convert them into a rough draft or even a finished publication. One of the top motivations of my clients is to enhance their reputation in their fields.&lt;br /&gt;&lt;br /&gt;Learn more about Teri by going to &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-3149310952245812519?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://affiliatetracking.com/atlanticpub/a/teribclark?redirect=http%3A%2F%2Fwww.atlantic-pub.com%2Fcgi-local%2Fshopper.exe%3Fpreadd%3Daction%26key%3D301-01' title='Hiring a Writer Can Give You Authoritative Status'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/3149310952245812519/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=3149310952245812519&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/3149310952245812519'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/3149310952245812519'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/04/hiring-writer-can-give-you.html' title='Hiring a Writer Can Give You Authoritative Status'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-4066079354070338843</id><published>2007-04-28T13:52:00.000-05:00</published><updated>2007-04-28T14:01:21.750-05:00</updated><title type='text'>The First Question You Should Ask When Hiring a Writer</title><content type='html'>The first question you should ask a prospective writer is, "How much writing experience do you have?" Typically, those that write full time have the most experience and experience often leads to a more professionally written final product. Of course, it is possible to find great new writers, but ask for some samples and expect more rewrites. No matter who you choose, be sure you are satisfied with what you see.&lt;br /&gt;&lt;br /&gt;I am a professional writer with 7 years of full time experience. In addition to my 2 published books, I have written hundreds of books and ebooks as a ghostwriter and have several hundred articles to my name. To learn more about me and my services, head on over to &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-4066079354070338843?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='The First Question You Should Ask When Hiring a Writer'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/4066079354070338843/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=4066079354070338843&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/4066079354070338843'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/4066079354070338843'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/04/first-question-you-should-ask-when.html' title='The First Question You Should Ask When Hiring a Writer'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-7176411271546691419</id><published>2007-04-25T08:10:00.000-05:00</published><updated>2007-04-25T08:14:50.984-05:00</updated><title type='text'>What Can a Writer Do For You?</title><content type='html'>Write a book for you based on your expertise&lt;br /&gt;Research information on the internet&lt;br /&gt;Write web content&lt;br /&gt;Edit a book&lt;br /&gt;Interview customers or other professionals in your field&lt;br /&gt;Create Power Point presentations&lt;br /&gt;Write newsletters&lt;br /&gt;Prepare reports &lt;br /&gt;Write training documents &lt;br /&gt;&lt;br /&gt;If you would like to learn more about any of these services, &lt;a href="http://www.teribclark.com"&gt;click here&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-7176411271546691419?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='What Can a Writer Do For You?'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/7176411271546691419/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=7176411271546691419&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/7176411271546691419'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/7176411271546691419'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/04/what-can-writer-do-for-you.html' title='What Can a Writer Do For You?'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-3738800012030080612</id><published>2007-04-21T07:16:00.000-05:00</published><updated>2007-04-21T07:20:53.214-05:00</updated><title type='text'>Why You Should Have an eBook</title><content type='html'>In this day of technological advances, an ebook is the most powerful marketing tool you can have to promote your business. In addition, you can educate people about your specific product or service. Beyond promoting your business, ebooks will establish you as an expert in your field. &lt;br /&gt;&lt;br /&gt;Do you have enough knowledge to create an ebook? Sure you do! In fact, you may even realize that you have enough to produce a series. To make your ebook stand out from the rest, you should hire a writer to do the job. &lt;br /&gt;&lt;br /&gt;To learn more about me and my writing services, visit &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-3738800012030080612?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='Why You Should Have an eBook'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/3738800012030080612/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=3738800012030080612&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/3738800012030080612'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/3738800012030080612'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/04/why-you-should-have-ebook.html' title='Why You Should Have an eBook'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-9061206702000538605</id><published>2007-04-19T11:35:00.000-05:00</published><updated>2007-04-21T07:22:52.683-05:00</updated><title type='text'>How a Writer Can Help</title><content type='html'>Picture this.  You have a book completed and printed on your topic of expertise.  No matter who else is in the market, I’m 99.9% certain you will be the only one in the market who has written a book specifically on your topic.  Since you have written the book, you are now the expert.  &lt;br /&gt;&lt;br /&gt;But what if you don't feel like you can write a book? Hire a writer to do it! If you hire a writer, you can either have them interview you extensively, look at notes that you have written, listen to audio "notes", and/or have them research the topic.&lt;br /&gt;&lt;br /&gt;If you need a good writer, check out my webpage at &lt;a href="http://www.teribclark.com"&gt;www.teribclark.com&lt;/a&gt; or email me at teribclark.gmail.com.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-9061206702000538605?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='How a Writer Can Help'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/9061206702000538605/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=9061206702000538605&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9061206702000538605'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/9061206702000538605'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/04/picture-this.html' title='How a Writer Can Help'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-1405366121466928345.post-7780163373587100458</id><published>2007-04-18T10:23:00.000-05:00</published><updated>2007-04-18T12:47:01.919-05:00</updated><title type='text'>Hiring a Writer</title><content type='html'>Ghostwriters research, interview, and edit manuscripts. They may also edit already written manuscripts for cohesiveness and content. When you hire a ghostwriter, they give someone else full credit.&lt;br /&gt;&lt;br /&gt;When you hire a write, they serve the same function. However, instead of giving someone else credit, the writer either takes full credit, is a co-author, or has a byline.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1405366121466928345-7780163373587100458?l=hiringawriter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='related' href='http://www.teribclark.com' title='Hiring a Writer'/><link rel='replies' type='application/atom+xml' href='http://hiringawriter.blogspot.com/feeds/7780163373587100458/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=1405366121466928345&amp;postID=7780163373587100458&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/7780163373587100458'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/1405366121466928345/posts/default/7780163373587100458'/><link rel='alternate' type='text/html' href='http://hiringawriter.blogspot.com/2007/04/hiring-writer.html' title='Hiring a Writer'/><author><name>Teri B. Clark</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='23' height='32' src='http://1.bp.blogspot.com/_xIXko1G6Hto/ScpiKWELLfI/AAAAAAAABhg/l7er5ykMqWg/S220/Teri+Clark+Head+Shot.1.jpg'/></author><thr:total>0</thr:total></entry></feed>
