We've all heard the general statements like "Lowest prices" "Highest Quality" or "Best deal." But do you believe it when you hear it? I don't. Those statements are too general. Anyone can say it - in fact, many do.
So, what do you do about it? Be specific. Answer the "why" or the "how."
Are you discounting your prices? Don't just say "Reduced prices." Tell your audience how reduced - 25% off.
Do you have high quality products? Explain why. Made with hand carved pecan wood.
The more specific you can be, the more believable you will be - even if your products are not very different from your competitor's, they will stand out.
Keep this tip in mind when you create an email, article, or sales letter for your business. Find ways to be specific, allowing your copy to be far more effective - or should I say 100% more effective.
So, what do you do about it? Be specific. Answer the "why" or the "how."
Are you discounting your prices? Don't just say "Reduced prices." Tell your audience how reduced - 25% off.
Do you have high quality products? Explain why. Made with hand carved pecan wood.
The more specific you can be, the more believable you will be - even if your products are not very different from your competitor's, they will stand out.
Keep this tip in mind when you create an email, article, or sales letter for your business. Find ways to be specific, allowing your copy to be far more effective - or should I say 100% more effective.
