Do you want to be an authority in
your field? One of the fastest ways to do this is by writing a book. Being the
author of a book commands the respect of your peers and your customers. It
gives you and your business credibility – instant credibility.
Perhaps you will want to sell your
book. Perhaps you will just want to use it as a free offer or a thank you.
Perhaps you will use it to inform potential clients about what you do and how
it will benefit them. Whatever the case, a book can be a great boon.
You may be thinking, “Me? Write a
book? About what?” Your industry, that’s what. Or a particular niche in your
industry. You have the knowledge, experience, and passion for what you do. Let
others know about it!
Your book is not likely to be a best
seller (though it could be). The likelihood is that your book will appeal to a
narrow band of people, but that’s ok. Your business only applies to a narrow
band of people. Reach out to them and show them how you can solve their problems.
A book of this nature does not have
to be a tome. Just 40 to 60 pages will do. If you write just 500 words a day,
you can have your book finished in a month.
How can you make sure you write your
book? Here are a few tips:
- Commit to the project. Keep track of what you do each day and make a time each day to write.
- Perfection is not the key. Once you’ve actually written the book, you can edit and clean it up.
- Start with an outline. What topics do you want to cover? What subtopics can you think of to go with each topic? What order of topics works best?
- Don’t worry about publishing options until you get your book written. There are many different “print on demand” options available. It is easy to get a book for $4 or less with as little as 50 printed on the first run.
A book is not going to make you
wealthy in the short-term, but it can certainly add to your bottom line in the
long term. Get started today!
(If you still feel like a book is
beyond your capabilities or if you feel you don’t have time for a book, feel
free to contact me about possible ghostwriting services: teribclark@gmail.com)
