Immediate Credibility With a Book

Do you want to be an authority in your field? One of the fastest ways to do this is by writing a book. Being the author of a book commands the respect of your peers and your customers. It gives you and your business credibility – instant credibility.

Perhaps you will want to sell your book. Perhaps you will just want to use it as a free offer or a thank you. Perhaps you will use it to inform potential clients about what you do and how it will benefit them. Whatever the case, a book can be a great boon.

You may be thinking, “Me? Write a book? About what?” Your industry, that’s what. Or a particular niche in your industry. You have the knowledge, experience, and passion for what you do. Let others know about it!

Your book is not likely to be a best seller (though it could be). The likelihood is that your book will appeal to a narrow band of people, but that’s ok. Your business only applies to a narrow band of people. Reach out to them and show them how you can solve their problems.

A book of this nature does not have to be a tome. Just 40 to 60 pages will do. If you write just 500 words a day, you can have your book finished in a month.

How can you make sure you write your book? Here are a few tips:

1. Commit to the project. Keep track of what you do each day and make a time each day to write. 
2. Perfection is not the key. Once you’ve actually written the book, you can edit and clean it up.
3. Start with an outline. What topics do you want to cover? What subtopics can you think of to go with each topic? What order of topics works best?
4. Don’t worry about publishing options until you get your book written. There are many different “print on demand” options available. It is easy to get a book for $4 or less with as little as 50 printed on the first run.

A book is not going to make you wealthy in the short-term, but it can certainly add to your bottom line in the long term. Get started today!

(If you still feel like a book is beyond your capabilities or if you feel you don’t have time for a book, feel free to contact me about possible ghostwriting services: teribclark@gmail.com)