Have You Considered a Survey?

Email is a great marketing tool. It is fast, targeted, and effective. If someone has asked to be on your mailing list, then you can rest assured that they want to hear from you. The question becomes, what do you send them?

One idea is a five to six question survey. Ask them about something related to your business. You could ask them about their recent experience with your company. Maybe you have a product that could use some feedback. Perhaps you are considering a new product and want to do a bit of market research. 

After the survey, write a sales offer for completing the survey. It could be a great discount on one of your most popular products, a coupon for any purchase, or even a free gift with their next order. Think about your audience and what would appeal to them.

This is what I would call a ‘twofer.” Two for the price of one. Not only do you learn valuable information about your business, but you get sales you would not have had otherwise. 

Another option is to send an email with a link to your survey. After they fill out the information, your customer will get an email with their coupon or code for the offer. An excellent source for an online survey is www.kwiksurveys.com. To see what a survey might look like, you can go to http://kwiksurveys.com?u=CreateaSurvey.

Don’t underestimate the power of email or the power of a survey. Understanding your client’s needs and wants, as well as providing them with great services and products for that knowledge, is a win-win situation.