Your Press Release Part 3 - Be Targeted

Finally, targeting the media is just as important as targeting your market. Special features writers, columnists, radio show hosts, special interest publications, and specific programs are particularly beneficial for two reasons.

First, targeting your release to specific reporters, news anchors, or programs (instead of the newsroom or media entity) increases your chances. While it may require a little investigating, remember that the media are made up of people. They like the personalized approach just as much as your clients do.

Second, targeting your news release is more effective for the purposes of marketing since it will be reported in a medium that caters to your specific target market. Ask: "Where does my niche or target market hang out? What publications do they read? What shows do they watch? What radio programs do they prefer?" Your hit ratio will thus increase proportionately.

The media love to report on stories that inform or affect their specific audience. And if that audience matches your own, you'll know that your story will be noticed by people that are in a more qualified position to buy from you. The more focused you are the greater the outcome you will achieve.

See Part 1 of Your Press Release - Be Remarkable :

http://hiringawriter.blogspot.com/2011/10/your-press-release-part-1-be-remarkable.html

See Part 2 of Your Press Release - Be Original

http://hiringawriter.blogspot.com/2011/10/your-press-release-part-2-be-original.html